‘SSG.com’ How They Mesmerized 200,000 People at Just 10% of the Cost of Other Events

SSG.com’s Meta-SSG Day Open Run Event

Shinsegae Group’s biggest shopping festival, ‘SSG Day’! Filled with various special deals and events, customers eagerly await this day. SSG.com combined gaming and shopping to create the ‘Meta-SSG Open Run’ event on ZEP. Through this event, SSG.com garnered an incredible response from around 200,000 customers at just 10% of the cost compared to other events. Let’s explore how SSG.com successfully utilized ZEP and consider this strategy for your next marketing event!

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Now, Open Run Events Are Online Too!

Open Runs, Only Offline?

Why are open runs exclusively offline events? There’s so much we want to buy online too

Open Run, by definition, is about sprinting to shop as soon as the store opens (OPEN) for exclusive items. But have you ever thought about having an Open Run online?

Without having to physically go to the store or worry about crowds, you can participate in an Open Run right from your bed with ZEP. With the capability of handling up to 150,000 concurrent users on ZEP, more customers can join these events and reap the benefits compared to offline events, leading to even greater satisfaction 

Open Run Events with 100% Realism and Excitement

At a traditional offline Open Run, all you do is wait in front of the store and then dash. However, with the Metaverse ZEP, along the way to the finish line, you can place objects like corporate logos or stores . This allows for an extra appeal of your company’s products and image to customers Moreover, you can place obstacles and items along the track; these can even be themed around your company or event.

In SSG.com‘s Open Run event space, ‘Electro Game Land’, they created obstacles like gaming consoles and keyboards . Following that, in ‘Treasure Island’, they used fashion items like bags and shoes as obstacles, and stamina as an item. Hitting an obstacle may cost you time, but grabbing an item could speed up your run, so even if you’re not physically adept at running, there’s no need to worry! This is the ultimate Metaverse Open Run tip! 

 Easy for Anyone to Participate!

Could the Controls Be This Simple?

New to the Metaverse and unsure how to proceed?

Don’t worry! When you visit the space, instructions are displayed on the screen. Simply by using the up arrow button on your keyboard to move the avatar, you can easily participate in the Open Run event! By interacting with objects such as bulletin boards and signs within the space and pressing F, a new popup appears, providing more detailed information to customers. Popups can integrate not just images but also videos and websites, directing customers to visit your own website.

The Ultimate Open Run Tip = Practice Is the Key to Survival!

The Meta-SSG Open Run event doesn’t depend on actual running skills. It’s crucial to dodge obstacles and collect items, so practicing is key! SSG.com provided a space to practice before the real Open Run event, allowing you to familiarize yourself with the location of obstacles and find the fastest routes, thus increasing your chances of success in the Open Run!

Maximum Efficiency at Minimal Cost!

Achieving Extreme Efficiency with Metaverse Events!

Organizing a large-scale offline event involves numerous concerns, from selecting the venue to managing a large workforce—none of it easy. Above all, the financial burden can be significant. However, SSG.com‘s Meta-SSG Open Run event on ZEP cost just 10% compared to other events. And in August 2023, about 200,000 people participated, marking a tremendous success! Customers reacted warmly, and internally, SSG.com was praised for offering a fresh shopping experience and presenting a trendy service through the Metaverse event.

Thanks to such high satisfaction, SSG.com held a second event in October 2023, adding a treasure hunt game on ZEP.

🩷 The Irresistible Charm of ZEP!

SSG.com not only held the Meta-SSG Open Run but also an eco-awareness campaign called ‘Captain SSG’ on ZEP. SSG.com and other companies are captivated by ZEP’s charm, as once a space is built, it can be used repeatedly, making it highly effective for regular events.

That’s why SSG.com can’t help but use ZEP!

Offering a fresh and trendy customer experience unseen anywhere else!

Easy for even Metaverse beginners to enjoy!

Providing maximum efficiency at minimal cost, ZEP is the Metaverse platform for you!

Want to plan something exciting? Why not create an unforgettable experience for your customers with ZEP in an innovative and fresh way for your next corporate event or promotion? ZEP is always ready to transform into the space you envision.

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