The Secret Behind the Success of Pfizer’s Campaign is Right Here?!๐
Pfizer’s #STOP Superbug Campaign with ZEP
Many companies and organizations plan and conduct various events to commemorate specific days and weeks like ‘International Women’s Day’, ‘Earth Day’, and so on. Since it’s impossible to hold the same events on the same days every year, something special and new is needed to encourage more people to participate๐ค. Recently, it’s been said that Pfizer has used that special something!
Last November, Pfizer welcomed the World Antimicrobial Awareness Week (WAAW) ๐ to raise awareness about antimicrobial resistance (AMR), a threat to global public health, by opening a ‘Metaverse Superbug School’ in ZEP. Let’s take a look at how Pfizer utilized ZEP, and prepare for this event in a unique wayโผ๏ธ
Contents
๐Click on the titles in the index below to jump to the section you want!
1๏ธโฃ What is World Antimicrobial Awareness Week?
๐ Antibiotic Resistance and Superbugs
Antibiotics are essential medicines for treating infectious diseases, but inappropriate prescribing and overuse have increased the rate of antibiotic resistance, threatening human survival and emerging as a major global public health issue, dubbed a ‘silent pandemic’๐คซ.
To address this issue, every third week of November has been designated as World Antimicrobial Awareness Week. The World Health Organization (WHO) aims to raise awareness about the issue of antibiotic resistance, which can make treating infectious diseases difficult and increase the risk of severe illness and death, and to encourage efforts by governments and stakeholders to reduce infections with antibiotic resistance.
Antibiotic resistance is the ability of bacteria to survive and resist specific antibiotics, and microbes that have developed resistance to antimicrobials are called superbugs. South Korea has been reported in the ‘2nd National Antibiotic Resistance Management Strategy (2021-2025)’ announced in November 2021, that the resistance rate of major antibiotics used against antibiotic-resistant bacteria is continuously increasing, with the rate of new resistant bacteria emerging outpacing the development of new antibiotics.
To tackle superbugs, Pfizer has carried out a campaign about antibiotic resistance and superbugs through ZEP!
๐ซ Metaverse Superbug School
Resistance to antimicrobials is expected to result in 10 million deaths annually by 2050, becoming a crucial global health issue. In South Korea, surveillance of antibiotic-resistant bacteria is being conducted through the ‘National Antibiotic Resistance Management Strategy’, and this year too, the campaign has been prepared to deliver accurate information about antibiotic resistance to the public and to help understand its management.
Oh Dong-wook, CEO of Pfizer Korea
Pfizer has been continuously conducting the #STOP Superbug campaign for four years since 2019 to raise public awareness about antibiotic resistance and to inform about the importance of infection prevention! In 2022, to promote the campaign more fun and effectively, collaboration with ZEP was carried out๐
2๏ธโฃ Various Spaces of the Metaverse Superbug School
๐โโ๏ธ A Metaverse Space Themed ‘School’
Pfizer’s Metaverse Superbug School is themed around a ‘school’. Including the main building, gym, library, science museum, and more, each of the five spaces offers various learning opportunities to grasp the importance of preventing infections by antibiotic-resistant bacteria in everyday life!
Worried you might lose your way because the map is too big?
Don’t worry! You can quickly check out the map objects ๐บ๏ธ installed throughout the map by pressing F to see the entire space as a minimap ๐
๐ข Shall we start with the main building?
The main building starts with an introduction to Antibiotic Awareness Week, covering ‘Myths and Truths about Antibiotic Resistance’ and other contents introducing 10 types of superbugs to help gain a basic understanding of antibiotic resistance and superbugs๐ฐ
A new popup appears when linked Shall we approach the kiosk ๐ชง placed on the left side of the main building? As you get closer, the object’s border changes to yellow. When you press F on your keyboard, a new popup linked to that object appears. ZEP objects can link not only to photos and videos but also to websites like YouTube channels or official websites๐, allowing for a variety of information delivery methods!
Heading up the stairs to the second floor, you can check out each of the 10 superbugs. Activating the kiosk with F again allows you to see pictures, names, and characteristics of each superbug at a glance. Using visual images ๐ผ๏ธ significantly improves people’s awareness!
๐๐ There’s also a gym and a library!
Events in ZEP are totally different from typical events where you just sit and listen to explanations. The biggest difference is that you can actively acquire information by moving your avatar. Pfizer’s Metaverse School has created various fun activities ๐ฐ in both the gym and the library to stimulate interest and deliver information in a more enjoyable way.
Entering the gym, you’ll find a ‘Run from the Superbugs’ running game prepared! It’s a simple game where you dodge superbug obstacles and collect sanitization items to finish the race as quickly as possible. Although it may seem trivial, such games can more effectively raise awareness about superbugs among people!
Exiting the playground, an escape room game is ready. Solve the problems given by characters and find hidden clues to escape successfully! Even information that might seem boring and difficult can be delivered in a fun way through ZEP’s escape room games!
Shall we head to the library next? Once you enter the library and go up to the second floor, a ‘Fungus Aptitude Test’ is waiting for you. Solving simple quizzes can also increase your general knowledge! ๐
At the next table, there’s a simple game called ‘Catch the Mold!’ Select your weapon and take on molds that you can easily encounter in daily life in this game! After the game ends, you can also learn about the types of molds that commonly appear in certain places and their characteristics.
Fitting the library theme, you can also watch webtoons ๐. And through the games and webtoons, you can test the information and knowledge you’ve acquired with a quiz!
๐งช๐ฝ๏ธ Enjoy the science museum and cinema too!
In the science museum, you can complete missions and take photos at the photo zone ๐ธ. Using various reactions like laughter, tears, and dance๐บ when taking pictures makes for even more fun photos! And finally, let’s head over to the cinema ๐๏ธ. It feels like you’re really visiting a movie theater or exhibition, with red carpets laid out and various videos prepared on the walls!
Pfizer, delivering information about ‘antibiotic resistance’ and ‘superbugs’ in a fun way!
๐ตโ๐ซ Even potentially dull and difficult information becomes more enjoyable through active information acquisition!
๐ฎ Not just one-way explanations, but effective information delivery through various games and activities!
๐ซ A Metaverse space that can be customized according to theme and concept!
Want to plan something like this? For your next corporate event, try a new approach instead of the same old format. ZEP is always ready to transform into the space you desire๐ซก
Interested in running an event with ZEP?
๐Click the button below to move to ‘Build Inquiry’.
Curious about other events held in ZEP?
๐Click the button below to move to another article.
