10,000 Visitors to the Online Pop-up Store,
What’s the Secret to Success? – Samsung Jetland 🖥️

Online Pop-up Stores are Now the Trend!

Today, I would like to introduce the emerging marketing trend, ‘Online Pop-up Stores’.

In fact, pop-up stores are already a vibrant marketing strategy.
Seongsu-dong and Yeonnam-dong have been taken over by pop-ups of brands hot among the MZ generation, like Tamburins and Nudake.
What makes these pop-up stores popular?
Firstly, they can directly convey the brand message through customer participation.
Moreover, the ripple effect of SNS can also be expected to increase brand awareness.

However, it’s not all advantages, as there are definite limitations.

Limitations of Offline Pop-up Stores

📍 Spatial and Temporal Constraints

Unless the customer personally goes to the space where the pop-up store is, during its operating hours,
they cannot experience the advantages of the pop-up store.

Ultimately, you could lose potential customers due to spatial and temporal constraints.

📍 Waiting Time and Accessibility

The more popular the brand, the more naturally the number of visitors increases.
Customers might have to wait, or even give up and return home.
Also, unless it’s located in a very accessible area, it can turn potential visitors away.
There are also regrets from customers in regions outside Seoul about offline events happening mostly in the Seoul area.

📍 Now, It’s Just Too Predictable of a Strategy!

Although pop-up stores are popular and have various advantages,
nowadays, pop-up stores can no longer be a differentiating factor or competitive edge.

In fact, the events that can be offered to customers in offline spaces are limited,
and now, too many brands are using pop-up stores as a marketing strategy.

Breaking Through These Limitations, the New Marketing Strategy, Online Pop-up Stores!

Last August, Samsung targeted the MZ generation who enjoy experiencing brands and products in new ways, opening the ‘Samsung Jetland’ pop-up store on ZEP.

This pop-up store offered a variety of programs, including a museum showcasing different aspects of the product, a pet cafe appealing to animal lovers, as well as a cinema, karaoke, and arcade.

On ZEP, considering the number of visitors, you can create multiple maps,
and even design game rules and graphics to fit the concept.

In the case of Samsung, as the robot vacuum cleaner was the main focus of this pop-up,
you could see a lot of graphics related to dust and animals.

Such mini-games, which were difficult to enjoy by many at once and inherently involved waiting,
can be played comfortably without waiting in an online pop-up store.

Also, during the operation of the pop-up store, an event to find hidden discount coupons within the map was held.
This aspect of enjoying fun experiences without waiting can instill a more positive brand image in consumers.

With just a link, you can easily visit, and the accessibility of experiencing Samsung Jetland pop-up store
from anywhere in the country was a novelty for customers.
Indeed, the number of visitors to this pop-up store was around 10,000.

Breaking through the limitations of offline, and offering customers another new brand experience,
why not plan an online pop-up store?

Online Pop-up Stores, So What’s Good About Them?

• The pop-up store strategy, once popular for its novelty and interest, is now familiar to customers!

• It’s time to break through the limitations of offline and offer new fun to customers!

• Make it easier to offer that new fun through ZEP!