How Local Governments Are Promote Their Regions Nowadays (feat. Siheung Gaetgol Festival ๐)
Is All Regional and Festival Promotion the Same? ๐ค
Promoting a region and its festivals plays a vital role in showcasing the area’s charm to both the local community and tourists. Many local governments are hosting various events to promote their regions and festivals. However, they face real challenges ๐ข such as the financial burden๐ฐ due to budget requirements, the need for a significant workforce ๐ช, and the difficulty of appealing to the unique charm of their region when festival dates overlap with other local events or festivals in different areas.
Yet, there’s a case that has successfully overcome these challenges and effectively promoted both the region and its festivals. It’s the ‘Metasiheung’ of Siheung City in Gyeonggi Province. Alongside the Gaetgol Ecological Park Festival, Siheung City is also effectively promoting various local attractions such as Turtle Island Festival and Neungnae-gil Course on the metaverse platform ZEP. Let’s explore how Siheung City utilized ZEP for regional and festival promotion and gain insights for this yearโs promotional strategies! ๐
Contents
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๐Exploring Metasiheung
๐๏ธ Turtle Island Festival Promotional Space
Turtle Island, located in Siheung City, is an artificial island shaped like a turtle๐ข. Siheung City is developing this area into a world-class marine leisure complex to revive the local tourism industry and stimulate the local economy. Particularly with the opening of Asiaโs first artificial surfing facility๐โโ๏ธ, Wave Park, it has become a popular summer vacation spotโ However, aside from summer, the number of tourists can decrease, so to overcome this limitation, Siheung City hosts various local festivals on Turtle Island.
They are actively using the metaverse for promotional activities of these local festivals!
๐ฆ Siheung Gaetgol Festival Promotional Space
The Siheung Gaetgol Festival is an ecological festival held at the unique inner bay Gaetgol Ecological Park in Gyeonggi Province, offering experiences that allow integration with nature. It is also one of Siheung City’s main tourist attractionsโ In Metasiheung, the promotional efforts for the Siheung Gaetgol Festival included creating a space that replicates the actual Gaetgol Ecological Park. Visiting the metaverse festival before heading to the actual event can significantly enhance your experience!
๐ Use the Metaverse Like This for Regional and Festival Promotion!
๐๏ธ Make Boring Regional and City Promotion More Fun!
How many locals actually pay attention to the promotional materials meticulously prepared by the local government?๐ค
In today’s society, flooded with information, locals often don’t show much interest in promotional materials created by local governments. However, if policies and events made for the locals go unnoticed, they serve no purpose. But with ZEP, you can use promotional booths to encourage active information acquisition๐ by locals. Promote policies and local enterprises in booths, and staff can promote policies directly at the booth using video and audio features. Linking objects with images, videos, websites ๐ allows people to access information anytime, even if no staff is present.
๐ฎ Offer a More Enjoyable Experience with Games!
In the Turtle Island Festival promotional space within Metasiheung, a game concept involves picking up trash underwater and rescuing turtles๐ฎ, effectively promoting Turtle Island’s image while also showcasing the local government’s efforts towards the environment. Additionally, ZEP offers various mini-games like escape rooms, OX quizzes, running, boxing games, etc. Be sure to utilize these in your space!
Using the popular MBTI labeling test, we’ve created the “Siheung Gaetgol Flora and Fauna Test”, using fun questions to compose a simple test that raises awareness about the Gaetgol Ecological Festival and naturally educates about the local wildlife! ๐
๐งโ๐คโ๐ง Encourage Communication Among Locals!
Consider installing guestbook objects๐ชง in your space. Visitors can leave photos, drawings, or messages in the guestbook, encouraging communication among locals! Appropriately using guestbook objects, especially in policy promotion areas, allows you to hear honest opinions from citizens.
Moreover, ZEP enables expressing a variety of emotions through the keyboard, like joy๐, tears๐ญ, applause๐, dance๐, etc., allowing for expression through avatars and active interaction with other locals! This two-way communication is another distinctive feature of ZEP.
๐ TMI Blast on Tourist Attractions!
One of Siheung City’s main tourist attractions, the Neungnae-gil Course ๐ฃ๏ธ, is also recreated in the Metasiheung space. In this space, various locations along the Neungnae-gil Course are introduced through simple quizzes, covering history and information. Even people from other regions visiting Metasiheung can learn about Neungnae-gil in Siheung City, making it a natural and effective promotional method.๐
๐ช There’s No More Natural and Fun Way to Do Regional Promotion!
As you explore and experience various spaces in Metasiheung, you’ll notice points accumulating. In fact, you can use these points to purchase a Siheung City mascot costume at the ‘Siheung Dream Market’ building, which supports small and medium-sized enterprises within the city. After purchasing, you can transform into the local mascot! Those who experience this will instantly recall Siheung City upon seeing the mascot! Using points for various events can also encourage voluntary sharing by participants, thus maximizing the effect!๐
Moreover, these spaces and games arenโt just for one-time use. With ZEP, spaces once built can be used permanently, and continuous updates allow for even more effective use.
Are you still hesitating to introduce the metaverse into your regional promotion?
๐ฐ Enjoy higher efficiency than offline at a lower cost!
๐ Promote the charm of your region more effectively with the active participation of locals!
๐ Boost the local economy through regional and festival promotion!
Are you interested in planning? ZEP is always ready to transform into the space you need for effective promotion of your region and festivals๐ซก For more detailed information, please click the purple button below!
Want to plan a space with ZEP?
๐Press the button below to go to ‘Construction Inquiry’.
Curious about other festivals on ZEP?
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