Attention All Beauty Brand Marketers: Keep Your Eyes on ZEP!💄 The Virtual Stores Enchanting Chicor and Gucci Beauty✨
Shopping in virtual stores is all the rage now, isn’t it?🛍️
Through virtual stores, it’s possible to meet and communicate with new customers, including global customers and digital natives. In particular, it’s expected to overcome the limitations that can be shown offline, and to present a creative brand identity.
Amorepacific representative (Source: Woman Times Interview)
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ZEP Becomes the Core of Cosmetic Industry Competition Virtual Stores
As the competition in the cosmetic industry💄 becomes fiercer, competing within the conventional frames is no longer sufficient. Beyond the limits of online and offline competitive spaces, it’s crucial to provide consumers with a ‘satisfying purchase experience’ in a ‘unique space’❗
Hence, many cosmetic brands are turning their attention to online virtual stores, aiming to increase communication with digital-savvy generations and even attract teenagers, a potential customer base😝.
Just Any Virtual Store? NO!
😓However, not all virtual stores can seamlessly integrate with the beauty industry.
With the recent increase in e-commerce, mobile occupies a significant portion📱, yet the online space is hardly seen as mobile-optimized, and there is criticism that it lacks practical aspects apart from brands’ emotional and intimate facets.
ZEP, a Perfect Fit for Implementing Virtual Stores!
Nonetheless, ZEP stands out from other online spaces, allowing brands to offer customers a satisfying purchase experience in a unique space as intended.
What makes it different? 🤷♀️
🔗Access from mobile, PC, tablets with just one link!
No need to purchase separate devices❌, access is possible from mobile, PC, tablets environments, and entry is through a simple click on the link.
🖱️PC: Compatible with all browsers (Chrome recommended)
📱Mobile: Chrome app or official APP recommended
🖥️Tablet: APP recommended
🛒Shorten the customer’s purchase journey by embedding links in objects!
When the ‘F’ button is pressed on an object, it’s set to display the company homepage, product information, etc., conveying a lot of information at once and quickly linking to the purchase window.
1️⃣The World’s Smallest Chicor, ‘Meta Chicor’
✅Shop to your heart’s content without feeling self-conscious!
‘Meta Chicor’ is a quirky space that feels like Chicor’s flagship store in Gangnam has been transported. In physical stores, the presence of staff can make some consumers feel pressured when shopping leisurely for cosmetics. However, in ZEP, avatars can browse, checking detailed information about nail bars and color studios while shopping! 🛍️
Creating a virtual store space allows for direct links to the existing online mall without the need to set up a complex system for purchases within the space, thus facilitating purchases. 🛒
✅Enjoy an even more diverse brand experience!
In the gaming zone, many beauty enthusiasts can play games together, making the brand experience, which was previously limited to browsing and buying, much more enjoyable! 🎮
2️⃣Gucci X Shilla Duty-Free ‘Gucci Beauty Garden’
✅More than just a physical store!
The ‘Gucci Beauty Garden’ created by Gucci and Shilla Duty-Free allows avatars to explore the Gucci beauty house and gardens, experiencing various products. Since there’s no spatial constraint, it can be made larger and more splendid than actual stores. 😉
Moreover, in this virtual store, live beauty classes are conducted in real-time using voice and video chat features, allowing participants to ask questions directly to the presenter or converse with other participants, fostering active customer participation. 🎙️
Looking for a distinct, special brand experience?
💄A satisfying purchase experience in a new space with ZEP virtual stores
🖥️ Build an online space that reflects the brand identity beyond the constraints of offline spaces
🛍️ Closer connection with customers through quick purchase links and real-time information sharing
Interested in creating your own? Then, create your unique ZEP virtual store now! ZEP is always ready to transform into the space you desire🫡
Experience a unique shopping experience in ZEP virtual stores now!
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