How to Enjoy 160 Indie Games in One Place.txt ๐๐ฅ(feat. Smilegate)
Can you participate online in “that indie game event” where over 8,000 people gathered?! ๐
Recently, many events such as exhibitions and pop-up stores are being held offline. ” I want to visit this exhibition, but I’m worried it might be too crowded Should I go or not?” Have you ever had this dilemma? When famous brands host offline events like pop-up stores, countless fans visit the site, wondering if they could really enjoy amidst the large crowd or feeling the hassle creeping up ๐ However, the ‘Burning Beaver 2022′ hosted by Smilegate in 2022 resolved many indie game fans’ concerns by hosting the event on ZEP! Especially, this event was conducted both online and offline, attracting even more people, let’s take a closer look at how ZEP was utilized?๐ค
Contents
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1๏ธโฃ Synergy Effects of Offline and Online
๐ฎ More than offline! 160 games exhibited at once!
Smilegate’s ‘Burning Beaver 2022’ event was held both online and offline. This allowed significantly more people to visit, creating an incredible synergy effect ๐ฅ While about 80 games were available at the offline event booths, ‘Burning Island’ hosted online on ZEP exhibited a whopping 160 games! This provided developers with an opportunity to increase their brand awareness, and indie game fans with a chance to discover new games, eliciting a warm response from participants ๐
โจ Providing a unique, deeper experience
In line with the event’s name ‘Beaver Burning,’ a space where you can transform into a beaver ๐ฆซ character was specially prepared on the map. This reinforced the event’s name and allowed participants to actively engage in the event, offering them a deeper and unique brand experience ๐ Moreover, approaching characters placed throughout the map triggers a speech bubble ๐ฌ, which can convey storytelling or provide information about the event’s progress. These small experiences can be a great fertilizer for building a positive brand image among consumers!
2๏ธโฃ Reducing Costs and Increasing Efficiency!
๐ฅ๏ธ A huge real space to the size of your computer screen
How much space and cost would be needed to set up 160 booths in an offline space?
With ZEP, you can create your desired map without the constraints of physical space. Smilegate was able to use space more efficiently by building the event space through ZEP! Connecting the numerous games and the public ๐ was made possible. Setting up so many game booths at one offline event venue would take a lot of time and money, and might even be impossible ๐ฅฒ However, by utilizing online space, the opportunity to introduce many games to more people was created!๐
Even if thousands of participants access one map, ZEP’s host function โ๏ธ allows for effective management of numerous participants! The host function enables you to broadcast announcements and control participants’ screen and microphone activation.
๐ An event that’s bound to turn everyone into a fan!
ZEP’s map is equipped with various devices โ๏ธ to maximize participants’ engagement. Have you ever taken a boat to an event venue? This event by Smilegate, fitting the theme of ‘Beaver Island,’ was conducted with the concept of entering the island ๐๏ธ by boat ๐ณ๏ธ. It captivated participants with unique experiences that couldn’t be found at other brands or events, turning everyone into fans ๐
You can write in the guest book and even take selfies To increase participants’ involvement and spread the word about the event, events ๐ were also conducted, where roaming around the event map, completing missions, and sharing selfies on SNS completed the event participation! Even participants tired of clichรฉ events enjoyed participating in missions in the metaverse this time around๐
Smilegate’s ‘Beaver Island’ is also an excellent example of discovering various games and revitalizing the game community! While exploring the future of the gaming industry through conferences on ZEP, Smilegate ๐ undertook many unique challenges, providing people with a great strategy to promote various games through new spaces and also promote their own games ๐ฅ
Interested in planning a massive online and offline event that turns all participants into FANS?
๐ณ๏ธ An event that fully reflects our brand’s concept, showing a clear brand image!
๐ A successful event that mesmerizes participants with unique experiences they can’t find anywhere else!
๐ธ An efficient event that saves costs by transcending space and time!
This event conducted on ZEP not only brought games and the public closer but also seems to have been the starting point for massive online and offline events! How about creating a space like ‘Burning Island’ when you’re planning a large-scale event? ZEP is waiting for you!๐ซก
Interested in planning an event with ZEP?
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