Boosting Student Interest! How to Run an Ontact Campaign from A to Z ๐ฏ
People who donate without knowing ‘why’ ๐
Promotion for donation campaigns has traditionally been carried out through TV commercials, internet website banner ads, and offline promotional advertisements. Although these forms of promotion can attract people’s attention, it’s not easy to inform them precisely what our organization aims to achieve. Moreover, when conducting donation campaigns targeting elementary or middle school students, it’s necessary to explain the organization and its projects at their level of understanding.
Did World Vision conduct an Ontact campaign activity with ZEP? ๐ก
World Vision created and showcased the โDreaming Childrenโ space through ZEP. This was designed to introduce and allow experiences of World Vision’s domestic projects primarily for World Vision supporters and the MZ generation audience.
This space allows an indirect experience of World Vision’s event, the โCross-Country Marchโ, through various mini-games, making it fun to learn about World Vision’s Dreaming Children project.
1๏ธโฃ Cross-Country March
You can participate in the Cross-Country March starting ceremony by changing into the member uniform. After the ceremony, you can embark on the Cross-Country March, where you can see everything from the course to photos of the event, offering a vivid experience.
2๏ธโฃ Experience Zone
In the experience zone, you can play a simple game to make a Love Lunchbox. By gathering ingredients for kimbap and making it, you can acquire a code to wear an orange costume.
3๏ธโฃ Dream Square
At Dream Square, you can wear the orange costume using the codes obtained from various missions. You can also take photos at the photo zone for certification shots and watch DreamChild TV, which contains various stories.
4๏ธโฃ World Vision
The World Vision space is designed to explore World Vision’s malnutrition/crisis/dream support projects and perform related missions. Participants can understand World Vision’s projects by engaging in missions rather than just reading dry, stiff text.
World Vision said that through the โDreaming Childrenโ space utilizing ZEP, it could indirectly expand participation in donations and more easily introduce and explain its domestic projects to potential donors, thereby increasing trust.
ZEP has these features too! ๐ช
๐Click on the titles in the index to start reading from the section you want!
๐ช Personalize your avatar with your unique style
No more boring ontact campaigns! With ZEP, participants can customize their avatars according to their personality. Use various options like hair, clothing, skin to participate with your own avatar!
๐ View attached documents
When your avatar approaches an object, you can view the attached documents. It’s convenient because there’s no need to distribute a separate user guide or attached documents!
๐ฑ Insert and link to YouTube, Instagram, websites, etc.
You all have official websites, Instagram, YouTube, right? With ZEP, there’s no need to promote them one by one to people. If you link to objects, people can easily access and browse them in one go. Also, it’s possible to directly link to the donation page.
You can link the content you want to share with objects. For instance, you can select YouTube videos that would be good for people to watch and link them to objects for easy access. Linking content that students would find interesting would be even better.
Boredom DOWN, interest UP!
Want to create an Ontact campaign that students can enjoy participating in?
๐Press the button below to move to ‘Construction Inquiry’.
