Elon Musk says, “I’m heading to ZEP~🚀” Attention marketers engrossed in pop-up stores!🤕

ZEP decides the winner of the pop-up store competition?

Are you pondering over planning an experiential pop-up store?

Many companies are operating experiential pop-up stores to appeal to the MZ generation, who prioritize special experiences in spaces🎉 In places like Seongsu-dong alleys and The Hyundai Department Store, numerous pop-up stores have emerged, earning the title of ‘pop-up sanctuary’.

🤚🏻However, there’s something else that demands attention!

Previously, simply opening a pop-up store attracted many consumers to participate, but now, competition has intensified, making it difficult to catch the attention of consumers. Leading consumers from the pop-up store to an actual product or service purchase has also become a major issue😥

Beware, you might get deeply engrossed!

The book [Elon Musk] published on September 13th created an experiential metaverse room called ‘Elon Musk’s Room’ in ZEP to celebrate its launch📖 Planning a pop-up store online instead of offline has made it even more captivating, but what aspects appealed to consumers? Let’s take a closer look now❗

👇Click the titles in the index below to start from the section you want.

1️⃣ A ‘Universe’ encapsulated in a single link

🧑 Delivering messages through the character’s voice!

We need to go to Mars before I die. There’s no ‘forced function’ to get people to Mars but us.

Characters in the map are speaking various lines that reveal Elon Musk’s beliefs🗣️ How about it? Doesn’t it feel like watching a drama with Elon Musk as the protagonist?

🎞️ Get more detailed information through YouTube videos!

Pressing the ‘F’ key connects you to a YouTube video introducing the book about Elon Musk’s life, like screening a movie that encompasses the vast universe of Elon Musk’s life , allowing you to dive deeper into the book through various means🍿🎬

2️⃣ The ‘Preview’ consumers desire

📂 Easily insert preview content with a Pdf file!

Inside Elon Musk’s room, there are various objects, each hiding content related to Elon Musk. Pressing the ‘F’ key allows you to immediately view a part of the book as a Pdf file, raising anticipation for what content will come next😌 After checking all objects’ content, it’s natural to become curious about the book’s content, right?

📚 Curious about what comes next? Head to yes24!

If this piques people’s curiosity, lead them directly to the yes24 page🔗 Since it’s an online space, there’s no need to go through complicated processes like Linktree, allowing a natural purchasing process with just one click😊

3️⃣ ‘Content’ that enhances immersion through participation

👥 A relentless 100-min discussion in the guestbook!

The Guest Book is linked with Padlet, allowing you to express your opinions on Elon Musk’s life and the book’s content, and see other people’s opinions. Speaking, listening, arguing…🗯️ You’ll become increasingly focused on this universe.

🎁 Freely utilize a variety of content!

Text, images, videos… If there’s content you want to add, you’re free to do so. ‘Elon Musk’s Room’ not only contains the previously mentioned book text and YouTube videos but also objects linked to metavv, allowing you to read the webtoon by pressing the ‘F’ key🎨

With just one experiential pop-up store, from awareness and empathy to spread!

Seeing, hearing, speaking… Engaging all senses, a ZEP pop-up store can create a pop-up that appeals to consumers with

1️⃣ Awareness of the artistic universe,

2️⃣ Empathy through previewing the content,

3️⃣ Spread through participatory content.

Additionally, with just one link, it can spread freely across mobile, tablet, PC, and other devices, thus having a greater impact😎

In the competitive era of pop-up stores, plan beyond physical spaces with ZEP❗

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