In the Flood of Drama OTTs, The Marketing Secrets of “Extraordinary Attorney Woo” 🔑
Amidst the fierce competition in dramas, are you pondering over ingenious marketing methods?
After the arrival of Netflix and Disney Plus in Korea, the marketing war for dramas has intensified. Particularly, eye-catching outdoor advertisements have captivated people’s attention! The drama’s dialogue, as well as interesting marketing phrases that match the mood of the drama, have sparked interest among the public. Moreover, OTT platforms are actively utilizing YouTube Shorts ads and pop-up stores.
Despite being aired on the relatively unknown channel, ENA, “Extraordinary Attorney Woo” gained immense popularity. Of course, the solid drama script and the actors’ outstanding performances played a role, but the fact that viewers could personally experience the drama’s universe through marketing was a key factor!
Before the drama aired, the production company collaborated with ZEP to conduct promotional events. They created a map of significant locations from the drama in a virtual space and opened it before the start of the drama.
Shall we take a look at the locations from the drama?
1️⃣ Woo Young-woo’s Gimbap Shop
The famous Woo Young-woo’s Gimbap Shop from the drama! You can visit the gimbap shop, which served as a backdrop for the drama, directly on ZEP without having to physically go there. Behind the gimbap shop, there’s also a secret passageway leading to Woo Young-woo’s room.
2️⃣ Woo Young-woo’s Room
There’s also Woo Young-woo’s room, decorated with her favorite whales! Approaching each object allows you to obtain information about the drama.
3️⃣ The Courtroom
You can also visit the courtroom where Woo Young-woo performed her brilliant defense. You can even take a selfie sitting in the judge, lawyer, or prosecutor’s seat.
4️⃣ Tteolbo’s Pub
Tteolbo’s Pub is set up with objects allowing you to engage in conversations with others.
How did you find “Extraordinary Attorney Woo in ZEP”? 😊
Isn’t it intricately and adorably decorated using whales? The “Extraordinary Attorney Woo” map has ✨surpassed over 320,000 visits, ✨gaining immense popularity among people!
So, why should you use ZEP for drama marketing?
Here’s why Drama Marketing in ZEP is great 🪄
👇Click on the titles in the index below to start from the section you want!
No app download needed, access just with a click 📱
With ZEP, as long as you have the link, you can easily access it from anywhere, anytime through a web browser. The advantage is that you don’t need to install any programs or apps.
Introduce the drama with materials attached to objects 📖
Within ZEP, various materials can be attached to each object, allowing participants to receive information from broadcast details to available channels! If previously, information had to be conveyed one by one to viewers, ZEP allows participants to explore the information themselves, making it more memorable.
Sift through drama information with OX quizzes 📝
You can offer quizzes about the drama’s broadcast information for people to easily remember, and even ask about content that appears in the drama.
Watch trailers without being selected by algorithms ✨
You can insert YouTube into ZEP, allowing you to check the drama’s teaser ads directly without opening a new webpage. It’s convenient for viewers as they don’t have to check YouTube individually, and not only exploring the space but also enjoying the content makes it a delightful experience for both eyes and ears.
If you’re contemplating these concerns, pay attention to ZEP 💡
1️⃣ If you’re looking for fresh marketing strategies other than TV or YouTube ads?
2️⃣ If you’re considering interactive marketing that allows viewers to participate directly?
3️⃣ If you need marketing strategies that are not just temporary like outdoor ads or pop-up stores but can be used in the long term?
If you’re planning to captivate with drama marketing?
👇Press the button below to move to ‘Inquiry Construction’.
