‘Jarasum Festival’, MZ Generation Already Enjoying It on ZEP? 🎪
The MZ generation is Already enjoying the Jarasum Festival from the comfort of their homes!
There’s a perception that festivals can only be enjoyed in offline spaces. However, the Jarasum Festival can be fully enjoyed online on ZEP, not just offline, with all its liveliness!
Jarasum Festival 🌟
Since its inaugural event in 2004, it has established itself as Asia’s leading jazz festival, with artists from 58 countries and 1,200 teams visiting over 18 editions The Jarasum Jazz Festival!
This October, the Jarasum Festival is also anticipated! Before we get excited about this year’s Jarasum, did you know that last year’s 2022 Jarasum Festival was conducted in a different direction from the annual festivals?
The 2022 Jarasum Jazz Festival was the most special festival yet. And the main player of that uniqueness was ZEP!
Shall we all go see how ZEP collaborated with the Jarasum Festival? 🍷
💃The Trendiest Jarasum Festival Adapted to the Changing Times
💡A Festival That Can Be Enjoyed Online
The annual Jarasum Jazz Festival, planned as an outdoor performing arts festival, was conducted both online and offline in collaboration with ZEP.
💡The Beginning of New Performing Arts, Jarasum Festival
The 2022 Jarasum Festival revealed through ZEP was evaluated as a new dimension of cultural and art performances!
Utilizing ZEP, a metaverse platform, the Jarasum Jazz Festival opened up a new world beyond the boundaries of time and space, and is remembered as an important festival that expanded the horizons of innovation and creation in the field of performing arts.
Such a form of performance culture is expected to continue receiving attention and growing in the future.
The beginning of a new performance culture, Let’s take a closer look into the 2022 Jarasum Jazz Festival🎊
Special POINT of Jarasum Festival in ZEP ⭐️
1️⃣ XR Performances and Backstage Content!
The 2022 Jarasum Jazz Festival provided content that was not easily accessible on-site, such as XR performances and backstage, through ZEP.
A festival site and Jarasum Jazz Universe were established within ZEP to conduct XR performances and backstage tours!
2️⃣ Encouraging Event Participation through Stamp Collection
Through content like stamp hunting on the ZEP Jarasum map, various alphabets were hidden for users to find.
This encouraged participant interest, allowing for more active and fun event participation!
Afterwards, participants were encouraged to post this on their Instagram stories, naturally promoting the Jarasum Jazz Festival and attempting to direct traffic to the Jarasum Instagram account.
🎠A New Performance, A New Paradigm
The ‘Jarasum Jazz Universe’ within ZEP, is created to resemble the actual Gapyeong festival site as closely as possible, giving participants the maximum sense of actually attending the festival.
Director Jung Sun-jin
Director Jung Sun-jin, who actually visited the Jarasum Universe, mentioned that the Jarasum Universe was implemented similarly to the real performance venue in Gapyeong!
Furthermore, the Jarasum Universe connected audiences who couldn’t be on-site to ZEP, providing online audiences with the opportunity to enjoy official festival programs or limited-time performances, which was meaningful.
The Jarasum Festival became an even trendier event by resolving the lack of presence and reality, disadvantages of non-face-to-face festivals, through ZEP!
🎪 Expanding the Field of Culture and Arts through Integration with ZEP
✅ Advantages Gained from Operating the Jarasum Festival through ZEP
- The 2022 Jarasum Festival broke free from spatiotemporal constraints through ZEP,
- and was able to plan various XR performances and backstage interviews not available in traditional offline events.
- Moreover, by securing liveliness differently from existing online performances through ZEP, it was able to evoke empathy among participants.
So far, we have explored the 2022 Jarasum Jazz Festival using ZEP.
So far, we have explored the 2022 Jarasum Jazz Festival using ZEP. Plan your trendy performance through ZEP!
The achievements gained through collaboration with ZEP are not limited to the Jarasum Jazz Festival but can be expanded to other events and festivals as well!
If you’re interested in planning events or festivals through ZEP, click the purple button below to learn more 😆
Also, there are various cases implemented through ZEP, if you’re curious about these examples, please move through the link below!
