SSG.com, How to Mesmerize 200,000 People at Just 10% of the Cost Compared to Other Events ๐ก
The MetaVerseok Day Open Run Event by SSG.com
The biggest shopping event of Shinsegae Group, ‘Sseuk Day’ ! Each year, a vast array of special deals and events are prepared, eagerly awaited by countless customers. SSG.com has combined gaming and shopping, two key elements, on ZEP to host the ‘MetaVerseok Open Run.’ Through this MetaVerseok Open Run event, SSG.com has garnered an incredible response from nearly 200,000 customers at just 10% of the cost when compared to other events ๐ฅ Let’s examine how SSG.com successfully utilized ZEP and consider it for your next marketing event!
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๐โโ๏ธ Now, Open Run Events Happen Online Too!
๐ Are Open Runs Only Offline?
Why are open runs only held offline? There are so many things I want to buy online too๐ฅฒ
Open Run – the practice of rushing to the store as soon as it opens (OPEN) to buy limited edition products. But have you ever thought about having an open run online? Without having to physically go to the store, without the worry of being crowded, you can have an open run right from your bed at home! That’s possible with ZEP๐ With ZEP, up to 150,000 people can connect simultaneously, allowing far more customers to participate in and benefit from open run events compared to offline, greatly enhancing customer satisfaction ๐
๐คฉ 100% Realistic, Thrilling Open Run Events
When doing an open run offline, all you do is wait in front of the store and then dash. However, during an open run event in the Metaverse ZEP, you can place objects like a company logo or a store ๐ฌalong the way to the finish line. This allows you to further appeal your products and image to customers โ In addition, you can place obstacles and items along the running track, and these can be related to your company or the event!๐
In SSG.com’s open run event space, ‘Electro Game Land’ features obstacles like video game consoles๐ฎ and keyboardsโจ๏ธ! Following that, in ‘Treasure Island,’ fashion items like bags๐ and shoes๐ are used as obstacles, and stamina as an item. Time is lost when hitting an obstacle, but running speed increases with item pickup, so you don’t have to worry even if you’re not great at actual running! That’s the ultimate Metaverse open run tip! ๐ก
๐ Anyone Can Easily Participate!
โจ๏ธ Could the Controls Be This Simple?
New to the Metaverse and unsure how to proceed?
No worries! When you visit the space, you’ll be guided with control instructions on the screen. Simply by pressing the arrow keysโฌ๏ธ on the keyboard to move your avatar, youโll have no trouble participating in the open run event! Approaching objects๐ like billboards and signboards within the space and pressing F will bring up a new popup, providing detailed information to the customers. Since popups can link to images, videos, and even websites, ๐ you can even direct customers to visit your own website!
๐ Open Run Tips = Practice is the Key to Survival!
The MetaVerseok Open Run event doesn’t depend on your actual running ability. Especially since avoiding obstacles and acquiring items are crucial, practice is paramount! Before the actual open run begins, SSG.com has prepared a space for a practice game, allowing you to check where the obstacles are and figure out the fastest routes in advance, thus increasing your success rate in the open run!๐ค
๐ฐ Maximum Efficiency with Minimal Cost!
๐ฅ Achieving Supreme Efficiency with Metaverse Events!
Organizing large-scale events offline entails countless considerations, from selecting a venue to managing a large workforce. Not a single task is easy. Above all, the cost ๐ธ is likely to be the most significant concern. However, SSG.com managed to host the MetaVerseok Open Run event on ZEP with only 10% of the cost compared to other events. And in August 2023, approximately 200,000 participants joined, achieving incredible success ! ๐
The warm reception from customers๐ฅ and the internal feedback from SSG.com, praising the fresh shopping experience and trendy service provided to customers, deemed the Metaverse event a success. Thanks to this high satisfaction, SSG.com held a treasure hunt game in October 2023, making it the second consecutive event on ZEP.๐
๐ฉท The Irresistible Charm of ZEP!
Being able to deliver our unique events and image to customers in a new way at a significantly lower cost, SSG.com has not only hosted the MetaVerseok Open Run event but also launched a campaign to raise environmental awareness called ‘Captain Sseuk’ ๐ on ZEP. Not just SSG.com, but other companies are also captivated by the charm of ZEP, continuously utilizing it. Once a space is established, itโs not just for one-time use but can be used continuously, โป๏ธ making it more effective for regular events.
No wonder SSG.com keeps using ZEP!
โจ Providing a novel and trendy customer experience unseen elsewhere!
๐ A Metaverse platform that anyone, even first-timers, can enjoy with ease!
๐ฐ A Metaverse platform where you can achieve maximum efficiency at minimal cost!
Are you planning your next corporate event or activity? With ZEP, offer your customers an unforgettable experience in a brand-new way! ZEP is always ready to transform into the space you envision๐ซก
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