Why Lotte Group Has Been Hosting Job Fairs in the Metaverse for Over a Year✨

Why does Lotte Group do this?

Just like how you can feel Lotte’s presence all over the Jamsil area, we wanted to make sure that when you connect to L-Recruit Town, you definitely feel like you’ve entered the world of Lotte.

Head of Talent Strategy Team, Lotte Holdings HR Innovation Office

In 2022, Lotte Group’s Talent Strategy Team created ‘L-Recruit Town’ on ZEP for hosting their job fairs. Let’s take a closer look at how they utilized ZEP and plan our company’s job fair in a unique way❗

Contents

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1️⃣ Why Lotte Group’s HR Talent Strategy Team Chose ZEP

In 2022, Lotte Group’s Talent Strategy Team chose the Metaverse platform ZEP, believing it allowed for the most intuitive two-way communication. Compared to other Metaverse platforms, such as GatherTown, they considered its realism to be a major advantage. The Talent Strategy Team was able to gauge immediate reactions through ZEP’s intuitive emoticon expressions 😆, and it was considered a strong communication tool, having hosted the most positive atmosphere among all the recruitment consultations they’ve held online and offline. The premise for feeling ‘realism’ in online communication is crucial, as participants must exchange active reactions, which is where ZEP stands out from other platforms!

2️⃣ Active Consultations Together, Applicants Became More Proactive!

Typical job fairs involve standing in line and waiting for a turn for a one-on-one consultation. Lotte’s job fairs were conducted in a one-to-many format, where a job manager and multiple applicants enter a desired job room to discuss. While previous consultations relied on personal and cautious questions being followed up with emails or other methods, conducting one-to-many consultations on ZEP 🗣️allowed for sharing both questions and answers together. Applicants were able to resolve their curiosities based on a broad understanding!

3️⃣ Metaverse for Lotte Group’s Recruitment Brand

Not only as a space for recruitment, but L-Recruit Town is also maintained as the overall recruitment brand of ‘Lotte’ Group, conducting a ‘Wednesday Career Mentoring’ program 2-3 times a month.💬 It’s a program where job managers from various affiliates come out to talk and counsel, offering job-related information that is most needed yet hardest to access for job seekers. Instead of being just a space for a single job fair, it’s used for job training or mentoring, Lotte Group has been consistently using ZEP for over a year. The numerous reviews left in the guest book 🗒️prove it!

The keyword for HR nowadays is ‘communication’ both internally and externally. The Metaverse is a space that can contain the need for communication.

ℹ️ A place that easily provides and accesses the most needed but hardest to reach information

🖼️ A place that significantly enhances the efficiency of events with overwhelmingly superior realism compared to other platforms

♾️ A place that can conduct consistent events based on the brand’s identity, not just one-time events

Do you want to plan one as well? Based on your company’s own brand identity, try conducting various events! ZEP is always ready to transform into the space you desire🫡

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